As one of the most popular social media platforms around the world, Instagram is used by over a billion people every single month. We share pictures and reels, keep up with our friends and play around with filters.
Given the popularity of this platform, it’s not surprising that in addition to individual users, Instagram is also home to millions of business owners.
In the last several years, Instagram has made some incredible changes, allowing businesses and brands to capitalize on the prolific user base with options such as in-app shopping and ultra-targeted ads.
Brands are always looking for new ways to utilize Instagram to support their growth or eCommerce efforts. According to the research done by Statista, 58% of marketers plan to capitalize on Instagram reels in 2022.
The dramatic increase in the number of people using Instagram is triggered by its ability to transform business performance and aid the development of the business industry.
If you have ever used Instagram, you know that the most satisfying part of the whole data process is watching your engagement rate and followers grow steadily. Instagram Insights have a considerable role to play, especially in helping you understand and maximize the market gaps and opportunities across the industry.
Even though some businesses are already using Instagram insights to propel their brands, some are still lagging due to a lack of first-hand information necessary to help them run smoothly.
There’s a lot that people do not understand about Instagram insights. Continue reading this article, and let’s help you understand what you need to know about Instagram insights.
Are you ready? Let’s get started!
What is Instagram Insights?
Instagram insights, also known as Instagram stats, are used to track your Instagram account’s performance by displaying the progress you are making. The insights are only found in the Instagram mobile app and not anywhere else.
Accessing this platform gives you more room to learn about your visitors and the kind of content they enjoy engaging with, giving you a greater understanding of why some posts perform better than others.
After you have had a bit of all this information, you can go ahead and adjust your strategy to ensure that customers get what they want. Remember that your Instagram account should turn into a money-generating machine that will help you increase your business income.
The insights are found in your dashboard and are easy to understand since a few words describe every segment of the numbers.
The exciting thing is that even if you have never looked at the insights before, once you access them, you are likely to improve your Instagram operations significantly.
When you tap the insights button on your Instagram dashboard, a few metrics will be displayed on your screen to help you monitor your activity.
Insights are generated from different sections of your audience and are used to give you a better picture of the users interacting with your brand. The insights include:
Recent Highlights
At the top of the insights page, you will see an indication of whether there has been a significant increase in your performance within the past seven days or not.
Highlights are displayed in a way you can easily understand without digging deep for interpretation. They are simple numbers that you can see and get a clear picture of what is happening.
Overview
This section incorporates essential information such as content engagement, account reach, and the total number of followers. The exciting news is that there is a number for every metric above its title, making it simple to understand.
Also, it has the percentage showing either an increase or a decrease within the past seven days.
If you want to find out more info about the performance of these metrics, you can tap on the metrics you want to evaluate and find out more about them. Upon expanding the page, everything comes out clearly, and you can now read between the line and get the point home.
Content You Shared
If you have ever shared content on your Instagram page, you can find that information at this point. These metrics display all the content you have shared within the past seven days.
But what do you think about the impact of Instagram insights in accelerating your growth? Let’s find out more about it!
Identifying Your Audience Demographics
Instagram insights are a fantastic resource when you want to evaluate whether you are addressing the right audience or not. On the insights tab, you will see the audience button; click to find out more about the nature of your audience.
All the data regarding your followers are located at this point, and you can easily analyze and uncover insights from it.
You will learn more about other crucial elements such as gender, age range, location, and more. When building a content strategy for your Instagram page, consider this aspect to help you understand if you are targeting the most appropriate audience for your business or not.
The page gives you insights into what you can do to capitalize on your audience demographics.
Determine How Users Discovered Your Content
As a business owner, at some point it’s important to tep into the shoes of your customers and learn how they discovered your content. Always consider looking at the post insights to get information about how people identified your content and became your close followers.
Some people discover content through the explore tab, feeds, hashtags, and your profile.
Finding this information is pretty simple since you only have to determine the post you intend to analyze and click on the insights button. You will find it easier to identify how they first interacted with your content.
After finding out this information, you can point out some of the best tricks to increase your audience based on the outcomes of your findings.
Note that this is a comprehensive aspect that gives you a detailed picture of the number of people who first saw your content in different sections. The goal is to find out how your followers identified your content, helping you identify the most suitable approach you can use to get better results.
Identify the Top Performing Hashtags
Hashtags are essential features that you need to consider in your Instagram content strategy. In most cases, users follow hashtags to find out the content they want from different pages on Instagram.
When using hashtags, users don’t necessarily need to follow the account that posted the content. It’s essential to take your time and look at the hashtags you use to check if they perform as needed.
Always check the hashtag impressions to learn if you use the most appropriate hashtags necessary for your business growth. If you find out that your hashtags impressions are poor, you need to go the extra mile and change your approach.
Using a text visualization tool to analyze search volume and impressions of keywords may be helpful in this regard.
Text visualizations provide an uncomplicated look into which hashtags are more popular and, therefore, may be most beneficial to your brand.
Hashtags are meant to increase the visibility of your account and present your content to the most relevant audience.
Compare the Insights and the Content Format
It’s vital to look at some of the best-performing stories and content, as well as those that are performing poorly. By looking at the story insights, you will be in a better position to see the number of people who have viewed your story and how they reacted to it, through likes, messages, or even calls.
After collecting the data from different stories, try to compare them and evaluate the performance. This is meant to give you a better picture of the stories that your audience likes and dislikes.
You can also check in the reels section to evaluate how people interact. At the end of the process, you will have a better idea about some of the most preferred stories you can invest in to boost the growth of your brand.
Conclusion
Do you know that you can convert your Instagram account into a goldmine? You only need to have the right approach and dedicate yourself to serving your followers with what they want and not what you think they want.
Instagram insights play a crucial role in helping business owners monitor every move they make in development.
Currently, 64% of business owners have plans to capitalize on the use of Instagram to help them attain significant growth.
By collecting the most appropriate insights from your Instagram activities, you can detect the gaps within the market that you can fill and get better results.
Have any questions about how Instagram can support your business?
Get in touch with a social media expert at TechWyse right now to learn more about how you can utilize Instagram to drive traffic and grow your business on Instagram.
I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.
