Do you ever feel like your Facebook posts are falling flat? Or even worse, they’re coming across as too salesy? Well, you’re definitely not alone! Businesses of all sizes struggle to find the right balance between promoting what they do and engaging their audience. The good news is you can create posts that get shared, liked, and commented on without sounding like a pushy salesperson. In this blog we’ll break down how to create shareable Facebook posts that sell without selling. Your posts should feel natural, human, and actually fun to read.
Why Selling Without Selling Works Best
People tend to scroll on Facebook to be entertained, inspired, and feel connected. They’re not there to read a list of product features. Hard sales posts get ignored because they interrupt this experience. When your post feels like an ad, the reality is that most users will just swipe past.
If you can create social media posts that provide value, get a laugh, a helpful tip, or a story they relate to, your audience is more likely to stop. They’re also more likely to engage, and share. That engagement builds trust, and trust is what later leads to sales.
So, don’t stop selling entirely. The trick is to sell indirectly by giving your followers content they actually want to interact with.
Step 1: Know Who You’re Talking To
Before you start writing, get crystal clear about your audience. You should know what they care about, what problems they need solving, and what content they already share.
Spend time scrolling through Facebook groups or pages where your ideal customers hang out. Pay attention to the language they use and the posts that get lots of likes and comments. This is your blueprint.
Step 2: Lead With A Hook
Your first sentence is everything. If you want to create shareable Facebook posts that sell without selling, you need to grab attention in the first few words.
Some proven approaches are:
- Sharing a surprising stat
A strong hook stops people scrolling and makes them want to read more.
Step 3: Give Value First
This is the main purpose of your post. Offer something useful before you mention your business. These could be quick tips or hacks related to your industry or stories your audience can relate to. It can even be a meme or a behind-the-scenes looks at your business.
By focusing on value, you’re positioning your business as helpful and trustworthy. And you’re doing it without heavy selling.
Step 4: Be Human
People engage with content that sounds like it came from a real person. Keep your language casual and conversational. Show some personality. Using emojis is perfectly fine!
This is how you build a connection and connections lead to sharing.
Step 5: Use Visuals That Pop
A post with an eye-catching image or short video will always perform better than text alone.
Some fun ways to grab attention are:
- Bright, simple graphics with a short, bold headline
- Photos of your team or customers. Just make sure you get permission.
- User-generated content
Visuals grab attention and stop people mid-scroll. That’s your chance to shine through your post.
Step 6: Subtly Bring It Back To Your Business
Now that you’ve hooked them, given value, and built connection, it’s time to mention what you do. But keep it light.
For example, instead of saying “Buy our new planner. On sale today!” Try making it more natural. “We’ve been using our new planner to keep on top of our goals this month and wow! It’s made mornings less chaotic. If you’re ready for a calmer start to your day, you can check it out here.”
Do you see the difference? You’re sharing a personal win and inviting them to join in, not shouting about selling.
Step 7: Invite Engagement
Facebook loves posts that get comments and shares. You need to give people a reason to interact. To do this, you can:
- Ask a question at the end of your post
- Encourage followers to share their own tips or experiences
The more engagement your post gets, the more the algorithm will show it to others. This will give you more reach without having to pay for ads.
Step 8: Keep Testing and Tweaking
Not every post will be a hit with your audience, and that’s okay! Make sure you track which posts get the most likes, shares, and clicks, and look for patterns.
How To Create Shareable Facebook Posts That Sell Without Selling With GrowTraffic
So, now you know how to create shareable Facebook posts that sell without selling. Remember to focus on value, connection, and conversation first. Let the selling part happen naturally.
When your followers trust you and enjoy your content, they’ll be far more likely to click your links, buy your products, and tell their friends about you.
Need a little help creating engaging content? Don’t worry! Here at GrowTraffic, our savvy content marketing team are happy to help. Contact us today to discuss our social media services!