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Law Firm Marketing Strategy

Law firms are in a competitive business. They have to work hard to find new clients and keep their existing ones happy if they want to succeed. That’s why it is important for them to focus on providing the best possible customer service, billing practices, and legal services that they can offer.

You know your firm will kill it online when –

Law Firm Marketing


The average revenue growth across the legal market

If you are in need of a winning law firm marketing strategy, you have come to the right place. In this blog post, we will be going over a few key steps that every law firm can take in order to create an effective and successful marketing plan.

These key steps include ensuring that your website is up-to-date with current information and has all the necessary pages required for your business’ success. Then, it’s important to invest in your firm’s online presence so that you may connect with clients on a personal level. Moreover, an integrated law firm digital marketing approach that aligns with your audience and your business goals is critical for everything to fall in place.

Here is how you can create a winning law firm marketing strategy for 2021 and beyond!

Branding is Critical

The image of your law firm is everything. Law firm branding is not just about having the latest letterheads and business cards, or winning marketing awards; it also has to be based around a strong message that will truly reflect who you are as an attorney – this should take into account:

  • The name of your law firm so people know both what type of legal services they offer as well as where their place in any pecking order might lie among other attorneys at firms with similar practices
  • Your logo needs to represent strength, creativity, and reliability while still conveying confidence in all endeavors
  • A slogan for promoting yourself effectively within certain types of social media platforms like LinkedIn

Really Know Your Target Audience

The best lawyers know that if they don’t figure out who their clients are, then it will be very difficult to tailor marketing activities for the best prospects. Without identifying a type of person or profession in particular, you’ll have trouble knowing what kind of needs your services can meet and attracting potential customers based on those specific interests.

To craft highly effective marketing via a laser-targeted audience, you must identify some demographic and behavioral factors in order to succeed. These are age, gender, geographical location, occupation, education level, income, and reasons they would seek a lawyer.

A Law Firms Credibility is Paramount

A good marketing strategy for a law firm should include both passive and active strategies. Passive marketing is demonstrated by your website copy which helps build credibility around the business, while active campaigns can be used to strengthen relationships with clients or drive more traffic towards your site from other avenues like social media platforms.

Some of the best practices to turn your achievements, awards, and credentials into law firm marketing leverage include;

  • Displaying the awards you have received
  • Showing excellent client reviews
  • Sharing case studies that demonstrate your firms’ professional capabilities
  • Sharing the qualifications of your core team to instill trust and confidence in people

Fixing Marketing Channels That’d Work for You

When considering marketing strategies, make sure to keep your target clients in mind. Not all people are the same and some will prefer certain channels over others. By narrowing down who you want as a potential client first before figuring out which channel is best for them, it makes deciding easier when there are so many options available.

For instance, if your major clientele includes people who are above 60, a social media channel would make no sense for paid campaigns. Similarly, if your law firm deals with road accident cases, targeting locations close to hospitals and emergency response centers would make sense (via geofencing).

Your turn…

Your ‘lawyer marketing’ should pan out just fine if you keep the above points in mind. For expert assistance and effortlessly impactful digital marketing, you can always contact us.

We literally have an inventory of effective law firm marketing ideas that are begging to go!

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