Are you looking to build a personal brand with content marketing?
Whether you’re new to digital marketing or an experienced business owner looking to expand your reach, content marketing is a great way to share your expertise and connect with potential clients or customers.
In this guide, we’ll share some tips for getting started with content marketing and using it to build a personal brand that people will remember.
Let’s get started!
What is a Personal Brand and When Do You Need One?
Your personal brand is the way you present yourself to the world. It’s how people perceive you, and it can be a major factor in whether or not they choose to do business with you.
Your personal brand should be reflective of your values and goals, an authentic reflection of who you are and what you stand for. It’s what sets you apart from the competition and helps you build a loyal following you can commit to long-term.
Think about some of the most successful people in your industry. They likely have a very clear and concise brand that they’ve worked hard to cultivate.
While you don’t need to be quite so polished, it’s important to put some thought into how you want to be perceived.
Are you friendly and approachable?
Do you want to be seen as an expert in your field?
Or maybe you want to be known for being disruptive and thinking outside the box.
No matter what, it’s important to be intentional about your personal brand. Otherwise, you risk coming across as scattered or inauthentic.
When Do You Need a Personal Brand?
There’s never a bad time to start thinking about your public image. However, if you’re looking for a specific reason, there are a few key times when having a strong personal brand can be especially beneficial:
- When you’re starting a business or launching a new product: A personal brand can help you get the word out about what you’re offering and make people more likely to trust and buy from you.
- When you’re looking for a job: A strong personal brand can help you stand out from the competition and attract recruiters or hiring managers.
- When you’re trying to make a name for yourself: If you’re looking to establish yourself as an expert or thought leader in your industry, a strong brand can help you get there.
- When you want to build a community: A personal brand can be a great way to connect with like-minded people and cultivate a following of people who are interested in what you have to say.
In general, anytime you’re trying to make a good impression or stand out from the crowd, having a well-defined personal brand can be incredibly helpful.
How to Create Content to Build Your Personal Brand Online
This comes down to two things: knowing your audience and sharing your expertise. If you can do those two things, you’re well on your way to creating content that will help you build your personal brand.
Here are a few tips on how you can get started:
Identify Your Target Audience and Establish What Content is Most Relevant to Them
Let’s say you have a podcast about personal finance. Your target audience is probably people who are interested in learning more about money management, so you would want to create content that is tailored to their needs.
You should also consider what tone of voice you want to use and what kind of image you want to project.
Do you want to be seen as friendly and approachable? Or more serious and reserved?
Your target audience will help you determine the answer to these questions.
Find a Unique Angle or Perspective That You Can Offer On Popular Topics
There are a lot of personal finance podcasts out there, so what makes yours different? Or if you have a video channel about building computers, what unique perspective can you offer that other channels don’t have?
You need to find a way to stand out from the rest. This can be done by offering a unique perspective or sharing your own experiences.
For example, if you’re a mother who is also a financial planner, you could share your experiences of managing money as a parent. This would give you a unique perspective that other financial planners might not have.
Be Consistent With Your Publishing Schedule and Create High-Quality Content
It’s important to be consistent with your content. This means publishing on a regular schedule and making sure that all of your content is high quality.
Different platforms have different algorithms and what works on one platform might not work on another. So it’s important to experiment and see what works best for you.
If you have a blog, you might want to publish new articles every week for SEO purposes. But if you’re active on social media, you might want to post multiple times a day to reach a wider audience.
Depending on the platform you have chosen, you might want to consider hiring someone to help you with the technical aspects of creating and publishing your content. This will free up your time so that you can focus on creating great content.
Use Social Media to Share Your Content and Connect With People in Your Industry
Social media is a great way to share your content and connect with other people in your industry. It’s also a great way to build relationships with potential customers and clients.
Think about it this way: if you found a really helpful blog post, you would probably want to share it with your friends, right? The same goes for social media.
If you can create share-worthy content, you’re more likely to reach a wider audience. And if you can engage with your audience and build relationships, you’re more likely to turn them into customers or clients.
Different social media platforms work better for different types of content. For example, if you have a lot of visual content, Pinterest and Instagram might be better choices than Twitter. So take the time to choose the right platform for your content.
Participate in Online Discussions and Provide Valuable Insights
This could be done through comments on blog posts, discussions on forums, or even questions on Quora. The key is to be helpful and add value to the discussion. Don’t just post for the sake of it, or you’ll end up being ignored.
Take the time to find discussions that are relevant to your industry or niche, and offer your insights. You never know, you might just make a valuable connection.
Stay Up-to-Date With the Latest Trends and Changes in Your Industry
If you want to be seen as an expert, you need to stay up-to-date with the latest trends and changes in your industry. This can be done by reading industry news, subscribing to newsletters, or attending conferences and events.
The key is to make sure you’re always learning and growing. This will not only make you more knowledgeable, but it will also make you more credible.
As a bonus, if you can share your insights on the latest trends, you’re more likely to get noticed by other people in your industry.
Offer Free Resources That People Will Find Helpful
This could be anything from an e-book to a checklist to a template. The key is to make sure it’s something that people will find helpful.
People are always looking for new resources, so if you can offer something helpful, you’re more likely to get noticed. Plus, it’s a great way to build relationships with potential customers, build your email list, or increase traffic to your sales funnels or website.
Many digital products can be created relatively easily and cheaply. So if you can’t think of anything, start there.
These tips should help you get started on the path to becoming a thought leader in your industry. Just remember that it takes time and consistency to build up your reputation.
In the next section, we’ll cover some of the best ways to measure your progress.
How to Measure the Success Of Your Content Marketing Efforts
There are many ways to measure the success of your content marketing efforts. Here are some of the most important metrics to track:
Define What Success Means to You
Before you can measure the success of your strategies, you need to define what success means to you.
Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Make sales?
Once you know what you want to achieve, you can start tracking the relevant metrics.
Identify the Goals You Want to Achieve
Your goals should be specific, measurable, achievable, relevant, and time-bound.
For example, a goal might be to increase traffic to your website by 10% in the next month. Or, a goal might be to generate 50 leads from your email campaign in the next quarter.
The key is to make sure your goals are specific and measurable so you can track your progress. If your goals are too vague, you won’t be able to track your progress and determine if you’re successful.
Track How Well You’re Achieving Those Goals
What are people clicking on? How long are they spending on your site? What kind of engagement are you getting on social media?
There are hundreds of tools you can use to track your content marketing efforts. To find the right one for you, start by identifying the metric you want to track.
For example, if you’re looking to increase traffic to your website, you might want to use a tool like Google Analytics. Or, if you’re looking to increase your brand awareness, you could track mentions of your brand on social media.
Some common metrics to track include:
- Website traffic
- Email subscribers
- Social media followers
- Leads generated
- Sales made
- Engagement (comments, likes, shares, etc.)
- New subscribers
- Digital product downloads
- Signups for consultation
Whatever it is, make sure you have a way to track it so that you can see how well you’re doing.
Adjust Your Strategy as Needed to Continue Achieving Success
As any content marketer knows, the landscape is always changing. What worked last month might not work this month, and what works today might not work tomorrow.
The key to success is to constantly be experimenting and adjusting your strategy as needed. Here are some steps you can take to do that:
- Pay attention to your analytics: This is the best way to see what’s working and what’s not. If you’re not sure how to interpret your analytics, reach out to a professional or find a tutorial online.
- Get feedback from your audience: Ask them what they want to see more of, and what they don’t want to see.
- Try new things: Don’t be afraid to experiment with different content formats, strategies, or platforms.
- Be flexible and adaptable: The more flexible you are, the easier it will be to adjust your strategy as needed.
- Keep learning: There’s always something new to learn in the world of content marketing. Make sure you’re staying up-to-date on the latest trends.
The bottom line is that you need to be constantly evaluating your content marketing strategy to make sure you’re on the right track. By doing so, you can adjust your strategy as needed to continue achieving success in personal branding.
If you are not sure how to start or what to do next, reach out to a professional or see what your competitors are doing. They surely have spent a lot of time and money understanding what works for their business and customers.
To sum it up, these are the steps you need to take to build a personal brand with content marketing:
- Know your target audience and create content that solves their problems or answers their questions
- Differentiate yourself from your competition by focusing on your unique selling points
- Publish your content regularly, whether it’s once a week or once a day
- Share your content on social media and connect with other people in your industry
- Participate in online discussions and offer your expertise, which will be valued
- Keep informed of new developments and trends in your industry
- Provide people with helpful materials for free
If you can do these things, you’ll be well on your way to becoming a thought leader in your industry.
Applying the principles of content marketing to your personal brand can help you grow it in a way that is both authentic and effective. By creating valuable content, sharing it in the right places, and engaging with your audience, you can reach more people and create a following for yourself as an expert in your field.
The next time you are browsing the web, take a look at the content you are consuming. See if you can identify the elements that make it valuable and share-worthy. Then, think about how you can apply those same principles to your brand.
Doing so will help you create content that is not only successful but also truly reflects who you are as a person and professional!
Oscar Rodriguez is a content marketer and writer. In his blog OssieRodriguez.com, he shares his knowledge about online businesses and income generation.