This is the person that creates and edits all content for your company.
This includes blog posts, emails, etc. You may also need a Community Manager, who’s responsible for engaging with customers and potential customers online.
They create content such as blog posts and social media posts to engage with customers where they are at (i.e., Twitter, LinkedIn, Facebook).
Essentially, a Community Manager serves as the main link between a company and its target audience.
Meanwhile, a Sales Manager focuses on acquiring new clients and meeting sales goals. They typically specialize in either lead generation or client acquisition (either through SEO or paid advertising).
These three members of your team are just the basics of what you’ll need but they’ll give you a great foundation to build on.
Building a digital marketing team is a tough but necessary task.
It requires picking the right digital channels, determining your objectives, choosing the right insurance policy, matching the appropriate employee to the correct position, and more.
The benefits of doing it will be worth it in the long run, especially when you have a strong team who are all working towards the same goal.
As we edge closer towards 2022 the future for digital marketing looks bright, make sure you have a team in place to be part of it.