Google Ads have the potential to revolutionize your digital marketing campaign. However, managing and optimizing a successful Google Ads campaign can be difficult if you don’t have the right team behind you. That’s where Liquid Digital comes in – helping businesses unlock the true potential of their Google Ads campaigns.

At Liquid Digital, we are the leading agency for Google Ads management in Melbourne. Our experienced team of experts understands your business and can craft a customized Google Ads campaign that will deliver results. We have extensive knowledge of advanced AdWords features and digital business strategies that allow us to maximize ROI from your campaigns.

Benefits of Professional Google Ads Management

Professional management of your Google Ads campaigns can help you unlock their true potential and get the best results. Here are some of the key benefits:

Unmatched Expertise

From the most cutting-edge pay-per-click technologies to comprehensive strategies, professional Google Ads managers are well-versed in all of the necessary tools to ensure success.

A proficient Google Ads specialist can set up, strategize and run your campaigns more quickly and will also use their expertise to actively manage the account over time.

Expert Google Ads Budgeting for Maximum Success

With the help of a Google Ads manager, you can maximize the value that you are getting from your PPC campaign. By leveraging analytical insights and industry best practices to create an account tailored for just what your business needs – all without having to spend extra time learning or researching!

Harness the Power of a Digital Marketing Team Working For You

At Liquid Digital, our team of experienced specialists will work with you to create and manage a customized Google Ads campaign that is tailored to your goals and objectives. You also get the advantage of their combined expertise and insights in SEO best practices and online presence initiatives that can help raise brand awareness – giving you an edge over competitors.

Understanding Google Ads Quality Score

Quality Score is a rating system created by Google to measure the overall efficacy of your keywords and PPC ads. Using Quality Scores, advertisers can determine their cost per click (CPC) in addition to an ad’s rank within auction processes.

A variety of factors are taken into consideration when calculating Quality scores such as click-through rate (CTR), ad relevance, landing page quality, and content relevancy, all paired with historical account performance for accurate results!

How Quality Score Determines Ad Performance

Quality Score for Google Ads is a key factor in how successful your ads perform. A higher score means your ad will have better visibility and it will cost less money than ads from competitors with lower scores. Enhancing the keyword quality score of your ads is a surefire way to boost their performance. Here are some key elements that come into play:


Quality Scores are taken into consideration when your ads compete against others in an ad group. Oftentimes, when Google’s algorithms suspect that a specific keyword has no ad-relevant content associated with the search query, it will assign a low Quality Score to that keyword. Consequently, that ad might not even take part in the auction for most searches.

Ad Ranking

Quality Score for Google Ads is also taken into consideration when determining an ad’s ranking on a SERP. Ads with higher scores are likely to be featured more prominently than those with lower ones – allowing you to gain greater visibility and clicks from users.

Through a higher ad rank, advertisers gain the advantage of increased visibility for their ads, leading to a greater number of clicks – and more leads and sales opportunities!


If your ad is hitting the mark for users, you will be rewarded with a high keyword Quality Score for Google Ads. This can lead to significant savings in terms of cost-per-click (CPC).

Advertisers should reap the rewards of a higher Google quality score, as it allows them to maintain their position at lower costs than their competition. The higher the Quality Score, the less they are required to pay for each click – making it an incredibly effective way for businesses to save money.

Leveraging Professional Management for Better Results

It’s an inescapable fact that professional Google ads management requires more than just basic knowledge of the platform. It requires expertise and a deep understanding of best practices to ensure success – and this is where a competent Google Ads manager comes into play.

By leveraging their experience, resources, and insights, you can get the most out of your PPC campaigns. They will help you optimize your ad copy, target the right audience, track performance metrics, and adjust bids accordingly – giving you a greater chance of success across different ad groups.

Moreover, they can provide expertise in understanding your mobile ad Quality Score and help to improve them for better ad ranking and lower CPCs.

Our Liquid Digital Google Ads Managers Strive for Success!

At Liquid Digital, we are dedicated to helping you achieve the most successful PPC campaigns possible. Our team of experienced Google Ads professionals will provide insights and strategies to ensure your ads are reaching the right people, staying within budget while driving great ROI – all while making sure we improve Quality Score for Google ads. Leverage our expertise today to get the best out of your Google Ads account and provide a better landing page experience.