Get Featured on Google Discover Using These 4 Tips
Some marketers nowadays don’t use Google Discover as a digital marketing tool. Some businesses utilize it to flourish, while others have overlooked this content marketing option. A big source of traffic for marketers is discover. It accelerates brand authority building.
The program allows users to search quickly and easily. The nicest aspect is that you can find what you need without having to search. As part of Google’s search engine, it leverages your previous searches to suggest relevant material.
As a result, marketers utilize Google to increase website visitors. The renamed feed also generates more traffic since Google developers enhanced the program on mobile devices.
Instead than waiting for people to search, the Discover feed provides information in advance. With over 800 million users, the Discover feed is a hit.
Under the Discover section, the feed now includes:
New look: The design has been completely revamped with visual content. And now, every post will have a clickable topic header and Discover icon. Clicking on it will display the relevant content.
Updated Content: Previously, most of the content displayed in the feed was news coverage, but with the launch of Discover, Google announced that it would include more evergreen content. Based on a user’s search history, it will also pull content based on experience with a specific topic (e.g., if you’re a beginner on the guitar, it will show you starting range)
Extra Control: At the bottom of each card, users can indicate whether they want more or less a particular type of content.
On the home page, look for: In the past, Google Feed was only available on Google’s mobile app. Now, Google plans to show the Discover feed on Google.com mobile browsers.
What is Google Discover?
It is a mobile experience that allows you to find the content didn’t even know you needed. However, it’s a completely different search experience, so most of the searching is gone.
Google suggests content to users based on your search activity and the activity found on your device. It looks at web activity and applications, location history, and location settings. You can follow specific topics or entities to create your profile and put some restrictions on what Discover must reveal to you.
Discover is an insightful tool that learns how you look and what you like to provide the most timely content for your daily needs. Plus, it does this without you having to search.
The Discovery experience gets news all the time. Last month, Google added Web Stories to Feed. It is beneficial, as web stores are a great way to keep track of certain types of content because of their mobile-centric format.
Google Discover vs. Google News
With Google News, you get stories and global content that excites you. The Google News asset shows you search results for news topics built on your search history. But with Google Discover, it’s a bit different. How? Discover will show you content that’s important to your interests without you having to search. In addition, Discover lets you customize the content that interests you. You can do this through the following topics.
Importance of Google Discover for Your SEO And Content Strategy
In order to increase traffic to your blog, landing pages, or goods and services websites, you should write regularly. That’s where Discover comes in. Searching is vital since it helps you to remain on top of important issues.
Google Discover provides videos, blog posts, and other content to help you discover new facts. Also, the renamed Google Feed may still add fresh information. Instead, it offers you useful content regardless of date.
Discover is vital to your content strategy since it provides useful reporting in Search Console. The information will help you improve your content to rank higher and get featured on Google Discover.
When analyzing your Discover data, you’ll see the following metrics:
- The amount of traffic arriving at your website from Google Discover
- Your best performing content on Discover
- How often does your website appear on Discover
- The difference in your content’s performance between Discover and traditional searches
The launch of Google Discover was part of a larger initiative to identify ways to improve its overall platform and online search experiences in the long run. During the industry, Google’s Universal Platform rolled out a series of updates that pertained to significant changes in the way the company thinks about consumer experiences. These updates affected Search, the Google app, and its Recommendations feed.
Before the rebranding of Google Discover, the original Google App Feed had a more text-based layout that presented users with headlines, meta descriptions, and primarily casual photos. The design was mostly similar to the format of the Google desktop search results page but with content recommendations instead of results.
When the feed was changed to Google Discover, it became more visual, customizable, and user-friendly.
How to Get Featured on Google Discover
- Strengthen Your Content Quality
Online marketing is based on content, thus without it, your efforts are pointless. But that doesn’t imply you have to publish. For example, bundled material is less valuable to readers. If you keep publishing stuff like this, you will steadily lose subscribers and visibility on Discover. Your articles may satisfy readers’ questions, but if you give them something better, it’s reasonable to assume that your competitors’ loyalty will triumph.
Similarly, Google Discover delivers relevant material to users. Articles, videos, blog entries, etc. In order to deliver great information to customers, your post should be useful. Using trending data, current statistics, and marketing methods can help you grow your articles and refresh existing blog pieces. Optimize your content with long-tail keywords, semantic keyword phrases, high-quality photographs, and informative visuals.
Also, strive to grasp customer intent – the most common Google search phrases used by your marketing team. Incorporate similar keyword phrases into your article. Make sure it includes everything your readers need to go to the page. Use rhetorical questions to attract readers right away. A rhetorical inquiry is unanswerable. Not a trick to get readers to think about what you’re saying. Content marketers utilize this writing style to stress key themes.
- Use High-quality Visuals
The rebranded Google Discover emphasizes the need for more visual content. To increase your chances of being featured on the platform, you should create more quality images and optimize them appropriately.
Google highlighted that Discover content could be listed on searches because of the quality of the content and the link between user interest and content. For this, you need to do two things to boost your content site on Google Discover:
- First, consistently publish exciting content that will captivate your readers.
- Use quality images, including videos, photographs, infographics, and graphics, to make your posts detailed and appropriately optimized.
Also, replace thumbnails with larger images. Why? Because Google noted that larger photos perform better on the Discover card. Please consider these statistics as reported by Google:
- Marketers increased time on page by 3%
- Publishers achieved a 5% increase in click-through rate (CTR).
- They also realized a 3% boost in user satisfaction.
All thanks to high-quality large photos. But make sure your images are at least 1,200 px wide.
- Create Both New And Evergreen Content
To be the best person in the Discover user feed, you’ll need to make a lot of different things. But, as Google said, they will focus on fresh, attention-grabbing content and evergreen content.
Ensure your editorial calendar has room for both, and update any existing evergreens.
- Build Trustworthy Content
Using social media feeds as a marketing model, another important factor we can take away is their emphasis on source credibility.
Facebook, in particular, has worked hard only ranking “high-quality news” in its latest algorithm update. For Google, this probably means that the more credible your content is, the more likely it is to appear in Discover.
Your website authority is responsible for creating credibility in the eyes of Google. And your right, of course, goes back to the quality of your content.
It does not hurt to have a link strategy in place aimed at getting backlinks from high-quality websites, either.