Launching a business is arguably the most crucial moment for getting noticed. In the early days, you didn’t yet have your trusty customers to lean on, no word-of-mouth referrals or testimonials, or a loyal audience. That’s where social media comes in. Making your mark on socials ahead of launching your business and in the early days can help you gain all important visibility. It can put your brand in front of tons of potential customers if you use it right. This blog aims to explore everything there is to know about gaining visibility on social media when launching a business.
Whether you’re a first-time entrepreneur or an experienced business owner with a new venture, here are things to consider when it comes to nailing socials in the early days.
Top Tips On Gaining Visibility on Social Media When Launching a Business
Define Your Brand Before You Post
First and foremost, before diving in headfirst to posting on social media, it’s important to really get to grips with your brand. Creating a crystal clear brand identity will help guide your posting behaviour.
Consider who you are, who you are trying to reach, what problems you solve for your audience and what personality your brand adopts.
Your social media platforms are a place where your audience gets to know the real you, so it’s important that you know that too. Consistent profile images and bios are also key in ensuring your brand has the same look and feel across the board.
Choose the Right Platforms
I got asked recently, ‘do I need to be on all social media platforms, or really focus on one?’. In true SEO style, my answer is ‘it depends’. Although this rule doesn’t necessarily apply to everyone, those in the launch phase who want to really connect with their people are best off hammering their message home on the right platforms.
Those who have yet to launch their new business are in the sweet spot when it comes to social, starting from scratch and choosing the right platforms that best connect you with your audience.
How do you know where your audience is?
- Instagram & TikTok: Great for visual storytelling and trends.
- Facebook: Powerful for local targeting and community building.
- LinkedIn: Perfect for B2B services or professional expertise.
Focus on mastering specific platforms in your first few months rather than spreading yourself thin.
Create a Pre-Launch Buzz
Don’t wait until launch day to start posting. The beauty of using social media to connect with your audience is you can find out who they are before you launch. Build anticipation with sneak peeks, behind-the-scenes, and countdowns.
This approach gives your audience a reason to follow and engage with you before they become paying customers.
Post Consistently and with Purpose
As I’ve said a million and one times, consistency is key, and it is no different when you’re working on gaining visibility on social media when launching a business. Social media algorithms reward regular posting, so in order to really connect with your audience and gain a following for your brand, be consistent.
Consistency is more important than frequency, so aim for a realistic schedule you can stick to.
Leverage Video Content Early
There is no secret that video content can massively leverage a brand’s visibility on social media. Short-form videos, since the rise of TikTok and Instagram reels, have seen to skyrocket brands’ visibility online thanks to platform algorithms favouring this easy to digest content.
This doesn’t mean to ditch other forms of content, though! Driving traffic back to your website by sharing a blog or an infographic are all good ways to engage and gain visibility on social media when launching a business.
Engage, Don’t Just Broadcast
When gaining visibility on social media when launching a business, you need to be more than a faceless brand. If you are simply broadcasting your messages and not engaging with your audience and industry, you’re going to hit a roadblock to growth pretty early on.
Social media is a two-way street, and engagement helps you build loyal fans.
Use Paid Advertising to Kickstart Reach
Even though I’m the organic queen, I’m not blind to the massively beneficial impact that paid ads on social media can have when you are at the launch phase of your business.
Even a small ad budget on platforms such as Facebook can help your business gain visibility on social media. Paid ads work best when combined with strong organic content. My top tip is to create killer organic content and invest in paid ads once this is out there, to give it a boost.
Track, Learn, and Adapt
One of the things our SEO experts do best is track what works and adapt strategies to do better!
Whether you are working with an SEO agency or doing it yourself, you need to be on the ball with changes to social media platforms, and constantly adapt your strategy to keep gaining visibility on social media. When you have launched a business, your first few months are all about learning what works. Use platform analytics to see which posts get the most engagement, which times work best, and what content your audience responds to. Then double down on what’s working.
Gaining Visibility on Social Media When Launching a Business With GrowTraffic
Launching a business is your moment to make a good first impression online.
Social media is a great place to start! These platforms give you the tools to reach the right people, tell your story, and build momentum in the launch phase of your journey. With that being said, gaining visibility on social media when launching a business is only successful with proper planning and genuine connections.
This is where working with a digital marketing agency can really help you!
If you’re ready to gain visibility on social media when launching a business, our team can help you execute a social media strategy that gets results from day one.