One of the major benefits of GA4 is that you get to use predictive metrics. These metrics are derived from machine learning algorithms that measure conversion progress. With predictive metrics, you can identify users and their actions on your website/app that would likely lead to a purchase or conversion.
How to get started with GA 4
Some GA4 Best Practices to be aware of
- Any historical UA data will only be visible until year 1 July 2024
- Any new data it will only be visible on GA4 from July 1 2023
- UA Highlighted on Total User and GA4 highlights on Active users
- Google Signal Data Collection under data stream
- Enable Granular Location
- Acknowledge the user data collection.
- Before you check this check your privacy policy.
By acknowledging the user data collection. Google allow to track users across in different device. Example shown above. And don’t forget to click I acknowledge button.
GA4 Data Retention
Default setting 2 months you can make it 14 months. Reset your user data on new activity- mark it click.
Data Streams Steps:
- Click configure tag setting then
- Scroll down and under google tag
- Under setting- click show all drop down
- Click on internal traffic
- Create a internal traffic rule under configuration.
- Note: the value your IP addresses (This will filter out your internal traffic)
List Unwanted Referrals
Specially for E-commerce- For 3rd party payment providers. Suppose you don’t want or ignore the Shopify or other payments.
Adjust Session Timeout
- Click configure tag setting then
- Scroll down and under google tag
- Under setting- click show all drop down
Think about how users spend time or behave on the website page. And depending on your content. Can a customer view your main content in 10 sec (which is the default engagement setting) Back to 90 days data- and according to engagement data- put time
GA4 Reports Section
Under Report section – User Acquisition- to track new users and user session time (basically for new users )
GA4 Merchant Shop
Traffic Acquisition Report – Can also add custom dimensions like- coupon, offer
How to add custom Dimensions? – Library – check template. If we need to how much SEO traffic
Customized Metrics – Just like how we do in Google to views only required data.
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GA4 Events & Conversion
Create event and mark them as conversion. Have to be careful, if any duplicates, please remove them from backend.
Tracking – Acquisition
Contact Form Submission- Track
Enhanced Measurement form- not super accurate- don’t turn that on.
Easiest way to create custom event
- Create thank you page /page view
- And create custom event in GA4
GTM- 2nd option
Trigger to contact form