Event Marketing is promoting a brand through events, exhibitions, parties, and business gatherings. These events are usually free for the masses to attend, but those interested in the brand being promoted can be targeted as potential customers. There are several tools that event marketing udeas to achieve its goal. They use social media, promotional materials, viral campaigns, and other advertising strategies.
How to promote your Event?
Location where your event is matters.
- Social Media marketing like facebook events page, instagram live event broadcast. Pinning your locations in snapchat, tiktok video stories throughout the live event coverage with hashtags etc. With regular posts and and sponsored social media posts are the key to get your event noticed
- Do some radio advertising about your event so people know about it. People are in their cars now throughout the day and god knows where everyone is going and in hurry and can learn about your event too. Dont miss this medium
- If you have the budget, try to do some outdoor ads on the busy and key area of the city. Think about where your client lives and who can see your outdoor ad. Try to use some QR codes so they can quick remember and highlight the dates. Your event is not forever right? Say the key things and track the results
- Get Social Media Influencers all together to tease the event before the launch and during the event and then after it. Create noise as they have some good loyal followers and if your selling tickets. Give them some voucher codes on evey registration so you know which marketing channel or influencer got the maximum event registrations.
- Tap the facebook group admins and other local groups here like Meetup’s and BNI if they can sponsor your event. Today people belong to communities so tapping them is the key.
- Spray the web ( not spam ) with some display banner ads and programmatic ads we do them.
- Use some good PR agencies to promote the event and get more media coverage. We are in touch with some influencer media engagers to get you the best visibility.
- We also have over 4 million UAE database for email marketing and sms marketing. ( we dont sell them ) but can promote your event to the right audiences.
- Provide some unique experience during the event so people remember you. Have some good giveaways so they remember you. Follow up well after the event.
Benefits of Event Marketing
There are many benefits to using event marketing as a tactic. The following are some of the issues that it can help resolve:
- Brand Awareness:This is the most important and common reason for using event marketing. It helps people become familiar with your name, logo, product, and services. Event marketing can help to specifically target an audience that you want to be exposed to your brand. This allows the business to better connect with their ideal consumer, which leads them closer to becoming a customer.
- Increases Traffic:Event marketing is better way tto get new leads, because it brings people out of their house and into your store or business, which can help increase traffic. This exposure can result in sales and building a rapport with customers.
- Creates Engagement:It not only creates exposure but promotes Engagement as well. The event is an experience where people can come to connect, network, and learn about your brand. By doing so, they become more involved and emotionally invested with the brand.
- Generates Leads:Generating Leads becomes easy when people are physically at the event. It is possible to get their contact information so that the business can market themselves afterward.
- Creates Loyalty: When people are familiar with your brand, they will now be more inclined to become loyal customers. They have already formed an impression of you based on their experience at the event, so their willingness to purchase from you again is high.
Read Our 9 tips on Event Marketing Ideas. Talk to us for more. Sometime old ideas works. Brainstorming is needed.
Check our past event marketing examples and case studies and ideas to help you get more confidence. Talk to us about your event marketing ideas and we can discuss on ways to promote the event. We are event marketing company in UAE.
Event Marketing Ideas – Make your event a sucess by following these tips
Event Marketing is promoting a brand through events, exhibitions, parties, and business gatherings. These events are usually free for the masses to attend, but those interested in the brand being promoted can be targeted as potential customers.
There are several tools that event marketing uses to achieve its goal. They use social media, promotional materials, viral campaigns, and other advertising strategies.