Etsy is one of the most popular online marketplaces in the world. It has over 1 million sellers and 30 million active buyers, and it is one of the most well-known e-commerce platforms in the world. With such a large client base, it’s critical to make sure your Etsy banner size is correct with industry standards.
In 2021, the greatest Etsy banner size on a desktop is 3360 x 840 pixels. You can learn more about this in our blog article!
Etsy Banner Size table
|Etsy Graphic||Banner Size|
|Etsy Cover||3,360 × 840 px|
|Etsy Profile Photo||400 × 400 px|
|Etsy Shop Icon||500 × 500 px|
|Etsy Shop Banner||760 × 100 px|
|Etsy Thumbnail||570 × 456 px|
|Etsy Team Logo||170 × 100 px|
|Etsy Item Listing||800 × 1,000 px|
Etsy allows you to create and upload your own banners, shop icons, and custom image assets to maintain consistency in your business.
If you want to make a lasting impression on your consumers and keep them interested, make sure the photos you submit to your Etsy store are of the greatest quality and size.
It’s critical to make sure that your thumbnail image is appealing to visitors when item listings appear in smaller thumbnails and only open in a larger gallery after clicking.
The first impression your brand makes on potential consumers is often made at the start of their Etsy shop visit. Strong, consistent visuals help tell the story of who you are and what’s different about your items.
A well-planned shop house catches visitors’ attention, encourages confidence in purchasing, and has the ability to create long-term loyalty.
The next stage is to merge each component of your design palette into your shop’s visual narrative, beginning with the colors, fonts, and photo styles that represent your brand identity.
Remember, however, that consistency does not necessitate that everything in your store is the same. Consider how your banner, shop icon, and product pictures can work together to paint a larger picture for you.
Here’s how to make your store stand out with your existing design theme and Etsy’s customization tools.
While the products themselves are an essential component of your platform success, they aren’t the only thing to think about.
The top-selling shops on Etsy all have powerful branding and marketing, allowing their consumers to remember them while also building both credibility and momentum. This is where your Etsy banner comes in.
In this post, we’ll look at the finest methods for how to approach this essential aspect of your store’s branding. We’ll also discuss the ideal Etsy banner size and design strategies to help you stand out!
Another critical detail to consider before sharing with you such as the correct Etsy banner dimensions, how to make them appealing, and how to upload these photos to your store is this: There’s one more issue that needs addressing.
What is an Etsy banner?
Simply, it’s a hero image that appears above your product listings on your store’s homepage.
Here’s an example of an Etsy banner:
Etsy banners aren’t unique to the site, either. These sorts of pictures are seen on other sites like Patreon and Soundcloud.
However, there is no one universal law on how to use them.
Depending on the platform, you’ll notice different best practices for images.
When you click on your store, you’ll see a few pictures that represent who you are and what you do, as well as a text description, the date you first set up on Etsy, your location, evaluations, and sales.
I’d want to emphasize that there are two distinct key images you’re seeing here. The main one will be the Etsy banner, which will be stretched across the top of the store and perhaps the first thing people notice when they visit the actual store’s page, thus being crucial. That’s located here:
The ideal size for an Etsy small banner is 760 pixels by 100 pixels, whereas the best size for an Etsy cover photo is 3360 x 840 pixels (which is more recent and somewhat larger). It may appear to be rather tiny, but it’s the quality and relevance that count.
As a result, you’ll want to keep that smaller canvas in mind when selecting an image type that works with the size restrictions.
The ideal Etsy banner size is the first step toward creating the ideal Etsy banner. This will guarantee that you’re generating the highest-resolution picture feasible and that it won’t be distorted or stretched because it was designed to fit the proper dimensions!
The ideal Etsy banner size, according to Etsy, is between 3360 pixels by 840 pixels and 1200 pixels by 300 pixels.
However, there is more to creating banners than just getting the dimensions right.
It’s also worth noting that when you make a banner on Etsy, you have three alternatives: a tiny banner, a cover photo, or no banner at all.
Make sure you choose the cover photo option instead of a small banner.
A cover photo is more impactful, both in terms of size and appearance. Unlike a small banner that can be displayed only when a user is on a desktop, a cover photo will display on mobile as well as desktop.
Given that over half of all Americans now shop on their mobile devices, choosing the best option is critical.
Also, since an Etsy cover photo gives you more space to communicate, you will want to go with this option.
In most cases, a shop’s cover photo will not be read or paid close attention to.
So why create one in the first place?
Since it will be the first thing that potential consumers notice when they visit your store, what you choose to display them may have an impact on their purchasing decisions.
As a result, making an Etsy banner is a smart branding and marketing method.
A banner lets you communicate who you are as a business, demonstrate your items, or offer social proof to boost consumer confidence by exposing customers to powerful visuals.
Cover photos may also be used to promote a sale or announce the release of a seasonal or holiday product.
Etsy Cover photos may also be used as a brand logo and, in some cases, as a complete representation of your business.
You want to use this opportunity to build loyalty and drive repeat business.
If you don’t already have one, create an Etsy account first.
Instead of entering your login credentials, click sign-in and then register on the website.
After you’ve completed the registration process, you’re ready to begin.
On the top right of your dashboard, log in to your account and choose Shop Manager from the drop-down menu. This will take you to a new page where you’ll find a variety of options.
Look for your shop name at the bottom of the page under Sales Channel.
Next, click on the “Settings” option.
Click the pencil icon next to your store name on the left side of your screen, and you’ll be sent to yet another page.
Here, click on the change layout option.
Then you must pick a banner type: cover photo, Small or no banner.
If you haven’t, make sure to change the cover photo.
Upload your newly minted banner photo created.
And that’s it!
Tip: While the free version of Etsy gives you three banner options, if you have a premium Etsy Plus account, you will have some additional design options.
This feature allows you to use four different pictures as your cover photo rather than just one.
The previously tiny area has suddenly expanded, giving you more area to showcase your items or tell your brand’s story.
Why is this important?
You can use your influencer page to engage with thousands of potential customers at the same time.
But be careful.
You will only perplex your visitors if your photos don’t relate to one another or send conflicting messages.
You have the choice of two, three, or four images in a single big banner.
This option is a great way to show off your most popular or newest listings.
The collage banner is an excellent method to boost purchases by allowing you to display more of your items from the start.
As you’ve seen, making Etsy cover photos is very simple.
But the real challenge lies in the design.
What can you do in such a small area to express your company’s worldview? While it may be tough, especially if you use these tried-and-true strategies, it is not impossible.
#1: Aim For Consistency With Your Store
When it comes to branding, maintaining consistency is crucial.
This means that your target audience is exposed to the same fundamental message and encounter while browsing or purchasing in your store.
Everything from your book cover photo to how you handle customer support is included.
For example, you may use your cover photo and color scheme to help promote consistency by ensuring that the colors used for your product listings match.
For example, Dye For Yarn showcases a cover photo that resembles its product listings below.
Keep in mind that a banner reflects the tone of your main message to consumers.
Customers will begin to recognize you if you stick to a program.
Being recognized in a competitive and oversupplied market means that you’ve already won half the battle.
#2: Choose Contrasting Colors To Stand Out
To catch a user’s attention, your banner must be distinct.
One way to do this is by using color contrast to your advantage.
As a result, bright red, yellow, and orange colors will always outperform green, blue, and purple hues in terms of performance.
But that doesn’t mean you always have to use bright colors to achieve this effect.
Tram21, for example, was able to pique consumers’ interest by displaying their goods in a banner on a dark backdrop.
Customers can immediately understand the brand’s message in a single glance, and items that appear fantastic.
#3: Clear Use Of Text
While images alone can be effective, don’t underestimate the power of text.
Adding text to a banner may not be enough to express your brand’s value proposition in some cases; however, it is an excellent approach to communicate what your business is all about.
Remember to keep it short and concise, though.
For example, if your store specializes in handcrafted bracelets that are perfect presents, consider adding: “A bracelet for every occasion”.
Here’s an illustration of how Stampoutonline uses text in their banner image to succinctly describe who they are and what they do.
#4: Leverage Whitespace
White space is an essential component of excellent design techniques.
But what is it exactly?
To keep things simple, the space in the banner is purposefully left blank. You don’t want your banner to be overcrowded with too many things going on, so make people guess what you’re trying to say.
So, be careful not to add too much information to your banner image.
Instead, concentrate on using white space to draw attention to design components and the main point.
Here’s an example
Have you ever been in a congested marketplace trying to figure out where to eat?
If you’re like most, you’ll end up going where other people are.
When it comes to making a decision, humans are psychologically predisposed to follow the actions of others.
Online customers are wary of marketing efforts and will be influenced by the crowd’s wisdom when it comes to evaluating whether a product or company is worth investing in.
Look how Bloom Valley Market uses people to demonstrate how their items can be utilized in ordinary activities in its cover photo.
Here are some methods for adding social proof into your banner:
#1: Tell potential customers how many people like you
Banners may also be used to include lines such as “trusted by X number of customers,” or even incorporate a name of a celebrity, which says 50k people enjoy what you do.
#2: Someone important likes this / us.
You may utilize a celebrity or anybody prominent in your field, just as you did in the last approach.
#3: People like you like this
The final alternative is to utilize photos of regular individuals to make it easier for purchasers to connect.
It’s a trade-off. One icon is enough as long as your cover photo appears on the same page as your shop logo. Only when your text on the icon is tiny should you make it readable by enlarging it.
It’s fine to use part of the icon on the banner, but not the identical one. To avoid repetition and maintain consistency, you may simply increase the shop name with the same font and incorporate similar elements to adorn the banner.
Yes, you can. Simply follow the same procedures for creating a shop banner, but start with a different size (760 x 100 px). Also, this is a thank you note to your clients, so remember to express your thanks for their support.
- Open your account page
- On the left side of the page, click on the “Info and Appearance” link.
- Scroll down to the “Shop Banner Image” section and select the “Browse Button.”
- Find and select your desired banner file and click “Open”
- After that, go to your homepage and click “Save.” It should have copied your banner and placed it on your homepage.
- Come back to your website by clicking on your shop icon and taking a look at how the banner looks on it.
When you’re perplexed or begin to doubt yourself, seek advice from others. It’s natural for anybody else to have a fresh viewpoint on things.
Make an informed decision after gathering all the information you can.
You’ll be able to make improvements to the design based on the comments you receive, and it will hopefully be more appealing to your target consumers.
Although Etsy banners are easy to overlook, they provide a significant portion of your company’s branding asset.
They help you stand out from the competition by emphasizing your goods or company concept to potential consumers. They also provide a competitive edge over your competitors.
Remember that memorable advertisements are important. With the help of tools like Canva, you may quickly increase footfall to your business with great design ideas and clever use of visuals.