Maya Sweiry, VP of Human Resouces tackles how Marketing and HR can partner together and take employer branding to the next level.

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Episode Summary

If you think as a marketer that your only job is to drive leads and bring new business, you may need to re-think your view of what it means to be a marketeer.

Whether you call it the “Great Resignation” or the “Great Reshuffle”, the competition for talent is fiercer than it’s been in decades. Looking back five to 10 years ago, as employers, brands often found themselves in a privileged situation when selecting suitable employees. Potential candidates were thoroughly screened during the application process, yet as employers, we didn’t tend to reveal too much about ourselves.

Today, we need to create an employer value proposition if we are to win talented candidates in a highly competitive market.

Joining us today on the Radically Transparent podcast is Maya Sweiry, Vice President of Human Resources at Oktopost to talk about the importance of employer branding and how Marketing and HR need to work together to position the employee experience.

Similar to the way organizations compete for customers by driving the value of their products and services, businesses today also need to compete for talent by showcasing authentic company culture.

As Maya suggests throughout the episode, an important piece to this is employer branding – the unwritten story of your organization and often, what people are saying about you when you are not in the room.

Employer branding helps bring a company’s culture to life and human resources cannot go at it alone. According to Maya, Marketing and HR need to partner together to play an active role in creating, building, and maintaining the organization’s story and messaging as it pertains to current employees and potential candidates.

Hot Topics of this Episode:

  • The importance of Marketing and HR working together to impact the Employer Brand
  • Maya’s perspective on where Marketeers can lean better into Human Resources to tell the unwritten story of their organization
  • How to create and nurture a positive company culture that continually grows the talent you have, and attracts the talent you need

Meet Maya Sweiry

With over 19 years of experience in people operations leadership within global telecommunication and networking organizations of all sizes, Maya Sweiry is currently serving as Oktopost’s Vice President of Human Resources.

Prior to Oktopost, Maya previously held leadership positions at Parallel Wireless, Voican – a Verizon Digital Media Company, Broadcom, and Dune Networks.

With a passion for culture building, Maya is a great believer in people and relationships, and a true advocate of trust and transparency in the Human Resources arena.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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