To honor Mexican culture and creativity, tequila brand Don Julio and Mexican American fashion designer Willy Chavarria have reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle, inspired by Día de Muertos.
Known for his bold silhouettes that blend Chicano culture with high-fashion tailoring, Chavarria infused the bottle with his distinctive style, drawing on his roots to shape every detail. This latest iteration showcases Chavarria’s signature red rose imagery, symbolizing passion, resilience and undying love, alongside classic Mexican iconography dressed in some of his signature looks: a flower hat, box cutter and Chilango jackets and his iconic Toluca and Cascada trousers, all commemorating the cherished Día de Muertos holiday.
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“My partnership with Tequila Don Julio has grown naturally over the years, fueled by our shared passion for Mexican heritage and craftsmanship,” says Chavarria. “The newest iteration of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle reflects the evolution of our creative journey. Red roses, an iconic motif in my work, come alive across the design, embodying fidelity, undying love and the timeless beauty of Mexican culture.”
Extending the celebration, Chavarria introduces the Willy Chavarria x Tequila Don Julio Cristalino Collection of hand-crafted jewelry, made in Mexico City and inspired by Tequila Don Julio 70 Añejo Cristalino. Each piece, polished in white gold and encrusted with diamond pavé and radiant crystals, offers a modern tribute to Mexico through Chavarria’s rose motif and intertwined serpents.
The collection, featuring a necklace, ring and cuff, will be available exclusively through an online auction. Net proceeds from the three winning bids will directly benefit the National Association of Latino Arts and Culture (Nalac) and Plataforma Arte Contemporáneo, organizations that uplift Mexican and Hispanic creatives.
“We are grateful to Tequila Don Julio and Willy Chavarria for supporting Nalac’s mission to uplift Hispanic artists, art organizations and cultural workers,” said Mari Hernandez, deputy director at Nalac. “This collaboration helps ensure that future generations of Mexican and Hispanic creatives have the resources they need to thrive.”
Further underscoring their shared commitment, Don Julio and Willy Chavarria will donate to Nalac and Plataforma Arte Contemporáneo to support emerging creatives through programs focused on leadership, professional development and long-term career sustainability.
“As a proudly Mexican brand, it’s important for us to collaborate with partners who share our deep commitment to celebrating Mexican culture and its people,” says Karen Harris, senior vice-president of agave, Diageo North America. “Tequila Don Julio 70 Añejo Cristalino is a reflection of our love for the art of tequila making and honors the spirit of our founder Don Julio González, who crafted his tequila Por Amor.”