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Do you recycle? – Jonny Hates Marketing



The 21st century world is an assault on our senses like never before.

Noisier, brighter (but also darker), smellier and a whole lot rougher round the edges than it was even a decade ago.

I reckon there’s a simple reason for this.

We spread our attention superficially across a million different things, and we don’t go deep enough with anything before we discard it.

Here are some things to try:

Most people treat their mind like a dumping ground for low-effort, low-impact, lightweight trash.

You’re smart, so don’t do landfill.

Recycle the heavyweight, important stuff, and use it till it doesn’t work anymore.

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