As super-coach Rich Litvin says to aspiring authors, stop trying to write a book for a million people.
Write a book for a single, ideal client.
And that thought process applies to most everything you’ll create in your 21st century online coaching or therapy business.
Other things you should be doing for ONE specific person include:
Building a content vault
Launching a programme
Posting a blog
Running a workshop
Designing an eBook
It’s not your job to heal (or even help) the whole world.
When you understand who exactly is going to benefit most from your glorious skills, talent and experience, you’ll open the door to exponential impact and prosperity.
As they tell other people just like them how you changed their life, you’ll become a magnet for your single, ideal client.
Lots of them.
Jonny
