In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. With so many sources of information available, it can be difficult to know which ones to trust and which are worth your time. That’s where content curation comes in.
Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. This article will discuss various strategies for streamlining content curation, including the use of content curation platforms, artificial intelligence/machine learning and RSS feeds.
Why Is Content Curation Important?
Content creation is no longer exclusively the domain of Shopify stores and e-commerce brands like it once was. Online content and communication are increasingly important in all kinds of competitive industries and can be very important for growing your small business. For example, even medical and law practices are finding online content and communication important in boosting their businesses.
According to a recent survey, nearly one-third of dental practices spend over $1,000 monthly on communication software to stay in touch with patients and provide real-time updates. Curated content can help these businesses stay relevant to their current clients and attract new ones.
Content Curation Platforms
Content curation platforms help you collect, organize, and share content from various sources. These platforms typically offer a variety of features that make it easy to discover and curate content, such as search filters, topic tags, and social media integrations.
Here are four popular content curation platforms to consider:
Pocket is a popular bookmarking tool that allows you to save articles, videos, and other content to read later. It also offers a discovery feature that suggests content based on your interests and saves your favorite articles in one place.
Feedly is an RSS reader that lets you subscribe to your favorite blogs and news sites. It offers a clean and user-friendly interface and allows you to organize your feeds by topic for easy browsing.
Flipboard is a social news aggregator that lets you create personalized magazines by curating content from various sources. It offers a visually appealing layout and allows you to share your magazines with others.
Curata is a content curation and marketing platform that helps businesses streamline their content creation and distribution process. It offers features like content discovery, automated curation, and analytics to help businesses make informed decisions about their content strategy.
AI for Content Curation
Artificial intelligence and machine learning have become increasingly popular tools for content curation in recent years. The global machine learning market is estimated at $21.17 billion in 2022 and is expected to reach $209.91 billion by 2029, meaning that new AI-powered solutions are always in the making.
By analyzing user behavior and preferences data, AI algorithms can identify and recommend content that is most likely to interest individual users. This approach to content curation can be particularly effective for websites and social media platforms with large volumes of content, where manually curating content for each user would be impractical.
AI-powered content curation can also help businesses and publishers improve engagement and drive traffic to their websites by providing personalized and relevant content to their target audience.
Using RSS Feeds
RSS (Really Simple Syndication) feeds are a great way to stay up-to-date on your favorite blogs and news sites without having to visit each website individually. RSS feeds allow you to subscribe to a website’s content and receive updates in a single feed reader. Here’s how to use RSS feeds to streamline your content curation process:
Choose a Feed Reader
Many feed reader options are available, including Feedly, Inoreader, and Newsblur. Choose a feed reader that offers the features you need, such as integration with other tools, custom filtering options, and mobile access.
Find and Subscribe to Feeds
Look for the RSS icon on your favorite websites and click on it to subscribe to the site’s feed. You can also use search engines like Feedspot or Alltop to find RSS feeds by topic.
Organize Your Feeds
Organize your feeds by topic or category to make it easy to find the content you’re interested in. You can also use filtering options for content to exclude certain keywords or topics.
Read and Share Content
Use your feed reader to browse and read the latest articles from your favorite sites. You can also use sharing features to share content with your followers or save articles for later reading.
Other Strategies for Streamlining Content Curation
In addition to using content curation platforms and RSS feeds, there are other strategies you can use to streamline your content curation process:
Create a Content Calendar
A content calendar is a schedule of the content you plan to publish over a certain period, like a month or quarter. Creating a content calendar can help you plan and organize your content curation efforts and ensure that you share various content types and topics.
Use Social Media Monitoring Tools
Social media monitoring tools like Hootsuite, Buffer, and Sprout Social allow you to monitor social media channels for relevant content and engage with your audience in real time. These tools also offer analytics capabilities, which can help you track the performance of your curated content and make data-driven decisions about your content strategy.
Collaborate With Others
Collaborating with other content creators and curators can help you discover new sources of information and expand your reach. You can collaborate by guest posting on each other’s blogs, co-hosting webinars or podcasts, or creating social media campaigns together.
Use Automation Tools
Automation tools like Zapier and IFTTT can help you automate repetitive tasks, such as sharing curated content on social media or sending emails to your subscribers. This can save you time and allow you to focus on other aspects of your content curation strategy.
Use Data To Inform Your Curation Strategy
Use analytics tools to track the performance of your curated content, such as the number of clicks, shares, and comments. This data can help you understand which types of content resonate with your audience and adjust your content curation strategy accordingly.
Make sure to keep that data in the cloud. Businesses can save thousands of dollars annually by migrating to cloud-based computer servers rather than relying on physical servers, which are often expensive to maintain and hard to scale. Your company should manage its data using AI in a centralized cloud, which can help you make the most of your business intelligence while minimizing data costs.
Content curation can be time-consuming, but with the right strategies and tools, it can be streamlined and made more efficient. By using content curation platforms, RSS feeds, and other strategies like creating a content calendar and collaborating with others, you can stay up-to-date with your industry’s latest trends and news and share valuable content with your audience.
Remember to use data to inform your content curation strategy and make adjustments as needed to ensure that you are providing the most relevant and engaging content to your audience.