When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have clear answers from the client.

By establishing agreement on these four points, your chances of success – and a happy client – are significantly higher. As a bonus, you can leverage the opportunity to provide input and advice. These content marketing tips will help guide your client toward a winning content strategy.