How Content Marketing Can Improve Your SEO?
Content creation and content marketing strategy goes hand in hand. Google’s new SEO algorithm favours useful content creation. In this post we talk about how to promote your content. By following these best practices your website gets rewarded to come on the first page and get more traffic.
More content means more keywords possibilities:
Search engines are unable to “view” websites in the same way that you and I can. Google has no idea of verifying what a website’s objective is, unless those words are written somewhere. Content marketing enables you to go beyond the small paragraphs of homepage copy and photo alt text descriptions, where keyword space is limited. You can use more keywords relevant to what your website and what people are looking for by using articles, blog posts, guides, and other written content.
Google favors longer content:
Longer content is more significant, insightful, and comprehensive, so it’s no surprise that it correlates with higher rankings. SEO has changed over time to include aspects other than keyword density (the number of times you used the keyword you want to rank for). As a result, if you create significant content that visitors enjoy, you have a greater chance of ranking first than someone who tries to get their keyword usage just right!
Users stay on the page longer because of the content:
Bounce rate is one metric that Google can use to determine your site’s overall SEO profile. If done carefully, content can help you counter a high bounce rate. Your bounce rate may be negatively affected if your content continues to send people away easily. So, while length is essential, don’t exhaust your visitors’ time! Speak with the experts at Leads, Dubai and understand content marketing with SEO in detail today!
You can attain rankings by producing creative content:
One point that SEO and content marketing have in common is that they both concentrate on finding something that hasn’t been achieved before and rank highly for it. You can focus on creating a content marketing strategy for SEO gain, but also on creating exceptional content that reveals your business or website to visitors searching for “long-tail” keywords, where you have a far better chance of ranking in the top spot, by integrating keyword research.
Read our tips on how to boost your content marketing
Infographics content creation also engages new visitors on your website