Anchor text has a big impact on SEO because search engines use it to understand context and relevance.

This article on anchor text and SEO will help you understand what you should and shouldn’t do when it comes to using anchor text on your website.

Anchor Text and SEO – Everything You Need To KnowAnchor Text and SEO – Everything You Need To Know

What Is Anchor Text?

Anchor text refers to the clickable words that appear in a hyperlink linking one web page to another web page.

Anchor text has traditionally been blue and underlined but this is changing now. Websites today often use an anchor text color that fits with their branding.

Here’s an example of anchor text:

example of anchor textexample of anchor text

The HTML code that produces anchor text is quite simple and looks like this:

HTML code for anchor textHTML code for anchor text

Why Anchor Text Is Important For SEO

So why is anchor text so important for SEO?

Firstly, anchor text is important for your human visitors. It tells them what to expect on the linked page. Before clicking on a link in a sentence, people look closely at the anchor text to see if it’s a link that’s worth clicking on.

Secondly, Google uses anchor text to understand context and relevance.  In fact, Google regards anchor text as a better and more objective indication about the content of a page than the page’s own meta tags.

This is because anchor text from other websites is objective information about the content of a page.

In a 1998 patent, Google put it this way:

“The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to.”

In other words, anchor text gives Google important contextual information about the destination page.

This was reaffirmed in 2017 by Google’s John Mueller in a couple of tweets:

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About the Author:

PPCRAO, a veteran Digital Marketing Trainer. PPCRAO has trained more thant 5000+ students , 175+ batches. Most of the Students of PPCRAO got placements and working MNC's like Google, Accenture, Cognizant etc. PPCRAO has more than 17+ Years of Real-Time Industry experience.