AnalyticsIQ, a provider of predictive people-based data, revealed a new partnership with Claritas, a data-driven company, to offer Claritas’s PRIZM Premier segmentation codes to AnalyticsIQ users.

PRIZM Premier is designed to help marketers find prospects by sharing insights into every household in the U.S., including demographics, lifestyle, media preferences, shopping behaviors and technology usage. Through the partnership, AnalyticsIQ clients can leverage the segmentation solution alongside the company’s people-based marketing data to help execute targeted and personalized marketing communications across channels.

“Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to PRIZM Premier codes in addition to our PeopleCore consumer data,” said Anna Brantley, Chief Revenue Officer at AnalyticsIQ, in a statement. “Both our organizations share a common goal of driving marketing ROI for brands and agencies, and this partnership will further that mission.”

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