Ecommerce sites with product feeds can setup shopping ads on Google via Merchant Centre. If you don’t already have an account, you can set one up here. Depending on the services you’ve agreed to with your growth consultant, we will set up your product feed or you might have already done so.
Once you’ve created an account, you can grant agency access, irrespective of your product feed status:
- Log on to your Merchant Centre account
- Click the tools icon, then select ‘Account access’ under the ‘Settings’ menu
- Click ‘Add user’
- Enter the email address(es) provided by your account manager
- Click ‘Add user’
- We will need ‘Admin’ access if we are to set up your product feed and Merchant Centre connection. Otherwise, ‘Standard’ access will suffice
- Click Save.
Additional steps may be required if we’re setting you up on our Comparison Shopping Service for enhanced features and lower CPCs. Your account manager will provide further instructions.
